Prepaid CPM. Clear limits. No click surcharge.
New campaigns are billed per 1,000 valid served impressions. The CPM is converted into a per-impression charge when the ad is delivered. Viewability is measured separately and shown as a quality metric.
minimum advertiser top-up
Applied automatically after the first eligible qualifying successful payment. One per advertiser; no cash value.
Starting CPM by inventory
These are minimum bid floors. Actual delivery depends on targeting, policy approval, available inventory and competing eligible campaigns.
| Inventory | Description | Starting CPM |
|---|---|---|
| Adult / Cam 18+ | Approved separated adult-friendly inventory. | €1.50 CPM |
| Creator Platforms | Creator and community placements. | €2.00 CPM |
| Mainstream / Blog | General approved website inventory. | €2.50 CPM |
| Wallet Offers | Wallet and payment-related contexts. | €4.00 CPM |
| Legal High-Risk | Restricted legal categories with manual review. | €4.00 CPM |
| Tool Reports | Placements near scanner and report intent. | €5.00 CPM |
| Merchant Dashboard | High-intent B2B merchant placements. | €6.00 CPM |
What is charged?
For a €3.00 CPM campaign, each eligible billed impression consumes €0.0030 from prepaid balance.
What remains free?
Clicks, CTR, conversion events, CPA, conversion value and ROAS reporting do not add a click fee.
When does delivery stop?
Automatically when the wallet cannot cover the next impression or a daily/total budget limit is reached.
Know what the balance buys.
The examples are mathematical capacity at the named CPM, not guaranteed inventory or performance.
Up to 13,333 billed impressions
Up to 16,666 billed impressions
Up to 20,000 billed impressions
Set the CPM and hard budget limits yourself.
No recurring media invoice and no negative advertiser balance.