Prepaid viewable CPM advertising with a hard spending limit

Prepaid advertising means the campaign is funded before delivery starts. You decide the maximum amount in advance, add credit to the account and never receive an open-ended media bill later. EcomTrade24 Ads combines that budget control with viewable CPM billing: approved campaigns are charged only when an impression meets the platform’s visibility and minimum-time rules.

How viewable CPM billing works

CPM means cost per one thousand impressions. If a campaign has a €1.50 CPM bid, one eligible viewable impression costs €0.0015. The system records delivery one impression at a time, deducts the corresponding fraction of the CPM price and keeps clicks and conversions as separate performance metrics.

A loaded page alone is not automatically billable. The ad must reach the configured visibility threshold and remain visible for the required time. This makes the public offer more useful than raw impression counting because the advertiser is paying for qualified display opportunities rather than background loads.

Start with a controlled budget

The minimum top-up is €20. The optional Founding Advertiser bonus may require a higher qualifying top-up. At a €1.50 CPM floor, €20 represents up to approximately 13,333 eligible viewable impressions before targeting premiums or higher bids. During the current founding offer, eligible first-time advertisers who deposit €50 receive €25 promotional credit, creating a €75 starting balance. Promotional credit follows the offer terms shown during checkout.

Do not spread the first campaign across every category. Choose the inventory that matches the offer, use one clear conversion goal and allow each creative enough delivery to produce a useful signal.

Clicks still matter, but they are not billed twice

Clicks, click-through rate, leads, signups, sales, CPA and ROAS remain available in reporting. A CPM campaign is not charged an additional click fee. This keeps the pricing simple: impressions create the media cost, while clicks and conversions help the advertiser judge whether the placement and creative deserve more budget.

Daily and total limits

• Prepaid balance: delivery cannot exceed the available funded credit.
• Daily budget: limits how much a campaign may consume during one day.
• Total campaign budget: sets a maximum spend for the campaign.
• Automatic pause: delivery stops when the remaining balance cannot fund the next eligible viewable impression.
• Manual control: advertisers can pause, edit or end a campaign from the dashboard.

Reviewed niche inventory

EcomTrade24 Ads focuses on owned and approved adult, creator, commerce, wallet, tool and legal niche inventory. Campaigns are reviewed before activation. Review does not guarantee performance, but it reduces obvious mismatches, deceptive creatives and unsafe redirects.

What prepaid advertising does not guarantee

Prepaid billing controls financial exposure; it does not make a weak offer profitable. Advertisers still need a clear creative, a fast landing page, accurate targeting and conversion tracking. The useful question after the first test is not only “How many clicks did I receive?” It is “Did the viewable delivery reach the right audience and create valuable actions?”

When to add more credit

Top up when the campaign has enough data to justify the next test. Compare placements, devices, countries and creatives. Scale the combinations that produce relevant visits and conversions, and pause combinations that consume viewable delivery without moving users toward the goal.